Marketing Between Markets workshop

“Marketing between Markets” was the theme of the workshop held as a joint venture between Professional Parents and Mamma’s Market.  It was held at Strawberry Fields, Palmview, with a beautiful backdrop and a delicious morning tea.

Vanessa Portos, one half of the dynamic duo behind Mamma’s Market spoke to the group about her experiences of creating the highly successful markets held regularly at Buderim, showcasing “lovely things for home and family”.  The majority of stallholders are parents who have built businesses around their families, and this workshop was a way to give some ideas and inspiration to keep momentum and sales going between market dates.

Renee Veldman-Tentori, learnt from her own experiences of balancing business and babies and created Professional Parents as a support network to help working parents achieve a better work life balance.  Part of this concept is the value of meeting others in a similar situation and sharing knowledge.   The uniqueness of learning and networking “Professional Parents” style is that workshops are held in a family-friendly environment, with babies and children most welcome if parents need to bring them along.  The two gorgeous children who joined us this time kept busy drawing and exploring…and of course looking very cute as you can see in the photo!

Renee’s marketing business, Zestee Concepts, specialises in marketing and social media training and consulting for small business and she shared some marketing tips for participants such as making the most of social media (every business should have a Facebook page) and the importance of building and using a database.  You can read this blogpost for more marketing between marketing tips.

Ashleigh Hoyle from Mm is for Me shared her business experiences as a case study, giving some great suggestions as well.  Ash has grown a successful business using a combination of selling her delightful personalised decor and clothing at markets and online.  Hopefully Ash will also write about some of these tips in a post soon at her beautiful blog for those who couldn’t be there.

There was a bounty of prizes donated by participants from shopping vouchers to beautiful products to marketing and photography sessions.  No-one walked away empty handed, and the generosity and spirit of support to help all of our businesses grow was wonderful.

So look out for these businesses either online or next time you visit Mamma’s Market (Buderim War Memorial Hall – next few 2011 dates 2nd April, 21st May, 11th June, 9th July):

Darien from My December offers beautiful baby carriers made from 100% organic cotton: wear your baby from newborn to toddler in a way that distribute the weight across your body.

Danielle from La Di Dah Handmade Creations creates gorgeous fabric memory boards – not just for photos, you can display artwork or even bills and paperwork in a funky way.

Annie from Glasshouse Designs creates Vintage and Modern Inspired Jewellery and Accessories – not only are these adorable adornments unique but also very reasonably priced.

Karla from Hark Home has a visually stunning range of fabric wall hangings and typographic prints.  One of my personal favourites from her product range are the “the world became a better place the day you were born” custom world prints.

Cheryl expresses her creative talents through two businesses – On Q Photography showcases her ability as a master photographer and Paintbox Art School allows her to share her passion and over 18 years art teaching experience by offering classes for children aged 7 and upwards – what a great idea for after school or holiday programmes.

Last minute apologies from Erin from SCWAHMS and Chantal from Natural Babycare – check them out too!

We also appreciated some great testimonials on our feedback forms:

“Thanks for including the kids – it made it possible to attend”

“A thoroughly motivating workshop.  Lots of websites to follow up and handy hints”

“I enjoyed today – I learnt so many ways to further develop my small business in terms (of) how to.  Many opportunities via web that I didn’t know about – very exciting!”

“Very informative workshop, lots of valuable information I was able to take away with me”.

2 thoughts on “Marketing Between Markets workshop

  1. Pingback: To Market: Mamma’s Market « Professional Parents

  2. Pingback: Marketing Between Markets Tips | Professional Parents

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