Here are five things I like about this programme:
1. It recognises mums in business
There is an undeniable trend in Australia (and in several other countries) that many smart, motivated, driven, educated and simply talented mums choose to combine being a mum with launching their own business. Though already obviously a leading brand with many mums, I am impressed that Huggies have recognised this trend and created a grant programme around this which not only recognises the winners, but gives validation to many others who applied.
2. It gives 5 mums the financial boost they need to get ahead
It’s tough starting out in business, especially if you are developing a new product. Many mums in business may well need to dip into family savings for their business investments, which can really be a tough decision. Receiving a grant such as this can take that pressure of and allow them to focus on growing their business without that pressure.
3. It gives media coverage to the winners
Having a big brand like Huggies behind the awards ensures media coverage, which along with the financial contribution is also a very important part of growing a business. Check out The Morning Show 03 June below as one example:
4. It provided some resources and experience to all entrants
The MumInspired website offers a great section with lots of articles, ideas and tips for mums in business, which is still online as I write this (and I hope stays there for a while as I’d like to find some time to go through it!)
5. Huggies took the time to acknowledge all entries
Did you enter but weren’t a winner? Did you get a nice little notepad in the post? Well it’s not $20,000 but still a nice touch!
You can read about all five of the grant winners on the MumInspired website and get to know Rachel & Lia of toddler tints in our Professional Parents Profile.