Another beautiful day on the Sunshine Coast at Strawberry Fields where a wonderful group of Professional Parents came together to share skills and brainstorm about business.
- Jackie & Simone – Kids on the Coast
- Donna – Tumbling Tigers
- Yvette – The Creative Collective
- Vanessa – Mamma’s Market
- Lara – Sunny Coast Kids
- Ashleigh – Mm is for Me
- Sharon – Hey Presto Vintage Tea Parties
- Annie – Happy Kids Community
- Renee – Zestee Social Media & Marketing
Renee spoke on relationships. A few things to think about on this topic:
- What is your natural relationship style – lots of connections or just a few?
- Do you consciously choose the relationships in your life and business?
- There are numerous systems out there to help you manage relationships such as CRMs (like Zoho.com, Capsule CRM, Microsoft Dynamics), iPhone iCloud address book (my new favourite which syncs with my laptop), Outlook, LinkedIn, Facebook, Twitter and more. What works for you?
- Have you ever culled friends on Facebook? How did you feel about this?
Jackie, editor of Kids on the Coast, shared 4 rules of engagement:
- Own your own engagement strategy. Be clear on your goals: monthly, quarterly, annual and 5 yearly. Have a strong, consistent personality/brand shine through in all of your communication platforms. Embrace Facebook but remember you have limited control over changes to this platform, while your website is yours forever.
- Be consistent, not just persistent. Not too much selling on your Facebook page, but know your target audience and ask what they want. Tools like poll daddy, zoomerang and survey monkey can help with this.
- Don’t overpromise. Instead be honest and open, for example if you are not able to deliver your product or service at a particular time, share this with your followers rather than simply disappearing.
- Ensure return on engagement. Listen, respond and learn. Use measuring tools such as google searches on brand mentions, google alerts, social mention. Mashable offers a number of metric tracking tools. Monitor your sales and orders and which channels these are coming from. The new “talking about this” on Facebook pages is another example of measuring engagement. Blog comments, google analytics and downloads are some more.
Overall, set goals about what you want to achieve, make a plan and track the success. Good marketing is a two way conversation.
Just a few recommended resources to check out were:
Some business spotlights worth checking out include (links to all businesses above):
- Tumbling Tigers is offering some exciting new services soon, watch this space!
- Sunny Coast Kids has a list of Christmas Lights to check out and a Christmas party coming up on Sunday 11th December.
- The Creative Collective offers some great regular events such as Web Wednesday and some free DEEDI sponsored webinars, keep an eye on The Creative Collective Facebook page for details
- Happy Kids Community has a 12 Days of Christmas Giving Promotion to give 12,000 days of safe drinking water for children in Ethopia…you can take part in supporting this great cause while also promoting your business, reply by 22Nov.
- Mm is for Me has beautiful Christmas shirts for only $15 – custom orders close today (as Ash is going away soon) but you can buy available stock for a little longer.
- Hey Presto Vintage is a brand new business offering a really unique service, make sure you take a look at the beautiful pictures on her Facebook page.
- Mamma’s Market has a Christmas Twilight Market coming up on 16th December, with the regular daytime market 17 December
The next Sunshine Coast event is our Christmas party on Friday 9th December, which you can rsvp to via the Facebook event.
Professional Parents offers regular events to bring together parents in business on the Sunshine Coast and Brisbane. You can find out more by visiting the Professional Parents Website or Professional Parents Facebook page.