Brisbane Business Brainstorming 7th February 2012

DIY PR is a topic we were all really keen to hear about, with 28 mums and 1 dad (and lots of children) coming along to hear Lisa Boyle of talk to us about how to get press coverage for free.

I can start this post with a word of advice which I wish I’d taken myself.  Remember to back up your photos and hard drives.  I had some lovely photos taken on Tuesday, which I downloaded onto my hard drive on Wednesday.  I went to use them and back them up on Saturday  – and the drive has died.  Very upset!  I do have a couple from my iPhone.

Lisa gave us some great tips from her many years of experience and we went through a great worksheet she put together for us.  If you weren’t able to make it to the event, or were there and would like a copy, she’s kindly prepared to share a copy of it here:

PP handout How to start doing your own PR to promote your business

Obviously, Lisa is very good at what she does.  Within a week, three of our attendees at this event were in the media:

There was other media she pursued that hasn’t eventuated (yet!) which she is herself analysing in a blog post soon with additional tips on how to make this more successful.
We also heard from Cas McCullough, who drove a long way to be with us! (Thanks Cas).  She initiated “International Work At Home Persons Week” which is a great way to celebrate all the hard work of this important sector of our economy and communities.
International WAHP week
Overall, was a great morning with lots of useful information to help us all share our story with the media, some great networking, learning and sharing experiences.  The kids had fun in the kids corner.
kids corner

Thanks as always to our partners for supporting these events:

Here is a list of attendees so you can all check out each other’s websites and Facebook pages:

We also discussed it can be useful to have a professional photo to be able to send along with press releases and Jess from Essence Images has made a great offer to Professional Parents: full usage of 2-3 headshots, fully edited, high resolution images with a 48 hour turnaround for $80.  Contact Jess  via for more info.
Professional Parents currently meet fortnightly in Brisbane and monthly on the Sunshine Coast.  For more information on events, visit our Facebook page and click on “events” to rsvp, or email for more information.  Renee Veldman-Tentori.


5 thoughts on “Brisbane Business Brainstorming 7th February 2012

  1. Pingback: North Lakes Times article | Professional Parents

  2. Renee and all PPs, I really enjoyed sharing what I know about PR to help everyone start on the road to doing their own PR. And I’m totally wraped that there have been PR results already!! I have some ideas for future PR presentations too – like ‘How to write a press release’, ‘How to distribute and follow up your press release’ etc. All to help PPs do their own PR to get free publicity!!

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